Classic Blue, the Pantone color of the year 2020
Defined as a "shade of blue that instils calm, confidence and connection and highlights our desire to build a reliable and stable foundation on which to build our way to the threshold of a new era", the PANTONE 19-4052 Classic Blue has been chosen as the Pantone colour of the year 2020.
Engraved in our minds as a peaceful colour, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquillity to the human spirit and offers shelter. It also facilitates concentration and provides clarity that helps us to refocus our thoughts. In short, Classic Blue is a reflective shade of blue that promotes resilience.
According to Pantone, a company that has been publishing the Pantone Color of the Year annually for more than twenty years, Classic Blue is characterized by being a "timeless and lasting" color, whose elegance lies in its simplicity. This colour has been chosen to bring stability to our lives, as a bridge over which we cross a threshold into the new decade.
At a time when technology is still ahead of the human ability to process everything, it is easy to understand why we gravitate towards colours that exude honesty and offer the promise of protection. As a reliable, non-aggressive and easily recognisable colour, PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, we embrace this universal favorite in a comfortable way.
How do they choose the Pantone Colour of the Year?
For more than 20 years, Pantone's Colour of the Year has influenced product development and purchasing decisions in many sectors, including fashion, interior decoration and industrial design, as well as product packaging and graphic design.
The process of selecting the Pantone colour of the year involves in-depth study and trend analysis. To arrive at each year's final selection, Pantone color experts from the Pantone Color Institute thoroughly analyze the market for new influences. These include the entertainment industry, movies in the making, traveling art collections, new artists, fashion, all areas of design, popular tourist destinations and new lifestyles, fun and play trends, and socioeconomic conditions. In addition, these influences can come from new technologies, materials, textures and effects that affect color, relevant social networking platforms and even global sporting events.